Strategic Brand Management

This course is ideal for professionals involved in brand development, marketing, and business growth, including:

• Brand Managers
• Marketing Executives
• Product Managers
• Key Account Executives
• Business Development Professionals
• Sales Executives and Sales Managers
• Entrepreneurs
• Small to Medium Enterprise (SME) Owners and Managers

Day 1: Understanding Branding and Its Value

• What is a brand? Defining its role and importance
• Key branding concepts and principles
• The psychology behind brand perception
• The value of a strong brand in business growth
• Steps to creating a brand from the ground up

Day 2: Building and Managing a Brand Identity

• Fundamentals of brand identity and brand personality
• Internal vs. external branding: Aligning brand values with business culture
• Managing brand architecture and brand portfolios
• Market research techniques for effective brand positioning
• Case studies: Successful brand identity strategies

Day 3: Market Research and Brand Strategy Development

• Analyzing the competitive landscape
• Identifying brand strengths, weaknesses, opportunities, and threats (SWOT)
• Recognizing challenges in brand building and how to overcome them
• Setting clear brand objectives and performance indicators
• Developing a roadmap for sustainable brand growth

Day 4: Brand Strategy, Targeting, and Positioning

• Crafting an effective brand strategy
• Defining and targeting key customer segments
• Aligning product and service offerings with brand positioning
• Integrating the brand into the marketing mix (product, price, place, promotion)
• Ensuring brand consistency across all touchpoints

Day 5: Implementing and Managing the Brand Strategy

• Integrating digital and traditional branding techniques
• Managing distributor relationships and customer experience
• Effective brand communication: Messaging and storytelling
• Budgeting and resource allocation for brand initiatives
• Monitoring and measuring brand success for continuous improvement